SUBSCRIBE TO GET HELPFUL TIPS & UPDATES
FOLLOW US ON INSTAGRAM
FOLLOW US ON INSTAGRAM
Trend
Wave
WELCOME
MY NAME IS LEXA RAYE
SOCIAL MEDIA BRAND EXPERT
This ExpertTrack will help marketers understand how to create a social media strategy for their brand.
Under the guidance of social media professionals and experts working in industry, you’ll learn everything from why social engagement is key and how to choose the right platform to social media content formats, social metrics and analytics insights. On completing this ExpertTrack, you will be equipped with the skills to create an award-winning social media strategy of your own.
On the first social media management course on this ExpertTrack, you’ll explore the importance of social engagement – the heart of your social media strategy.
You’ll learn how to set goals and KPIs using the SMART Objective Framework to ensure your social media campaign goals are Specific, Measurable, Achievable, Relevant, and Time-bound. You’ll also look at how to engage in social listening, so you can monitor what people are saying about your brand online. This will equip you with the skills to begin creating your social media strategy.
